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How we rank roofers

Every contractor on Roofing Rated gets a single 0–100 score from a fixed, published formula — not a popularity contest, and never a paid placement. Here’s exactly how the number is built.

The four factors

The composite score is a weighted sum of four sub-scores (each 0–100):

30%

Reputation

Aggregated rating across Google, BBB, Yelp & Angi, weighted by review volume (log scale so a few hundred reviews don’t bury an honest smaller firm).

25%

Track record

Years in business, breadth of completed work, and the strength of the workmanship warranty offered.

25%

Credentials

State licensing, liability insurance, bonding, and manufacturer certifications (GAF, Owens Corning, CertainTeed, James Hardie).

20%

Service & transparency

Free estimates, financing, written contracts, local focus, and how easy the company is to reach and book.

composite = reputation×0.3 + track×0.25 + credentials×0.25 + service×0.2

The 0–100 composite is then shown as a 0–5.0 star score (score ÷ 20).

About review data

We aggregate ratings and review counts from third-party platforms (Google, BBB, Yelp, Angi, Facebook). We do not copy or host the review text, and we don’t independently verify individual reviews.

⚠️ Reviews can be gamed. Any business can solicit, incentivise or — in bad cases — fake reviews on third-party sites. That’s an unavoidable reality of public review platforms. It’s also exactly why our ranking does not run on star ratings alone: review volume is weighted on a log scale (so sheer quantity has diminishing returns) and combined with credentials, track record and service. A flood of five-star reviews cannot, by itself, buy the top spot.

What money can and can’t do

  • ✓ Verification & Featured — contractors can claim their profile, correct their details and pay for a Featured card and lead delivery.
  • ✗ Ranking position — is determined only by the formula above. It is never for sale. Sponsored items, where present, are clearly labelled and sit outside the editorial ranking.

Honesty notes

  • Every company — including #1 — lists real pros and cons.
  • This is an alpha: some metrics are drawn from public signals and our research and are marked for confirmation as we complete first-party data collection.
  • Rankings are editorial opinion, updated periodically (last: June 2026).

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